Posts tagged AI
The Alchemical Design Method
- 17 May 2026
AI has given us superpowers in execution. The risk is we use them to produce more, faster, without the thinking that makes output worth producing. The missing piece is not a better prompt; it’s explicit awareness of the design process. I came across alchemy reading about Jung, whose psychological archetypes are sometimes used by designers running branding exercises. The structure of the alchemical process resembles the double diamond design methodology, which prompted me to test it properly. It exceeded my expectations.